Search Marketing Specialist

DigiCert, Inc.
Lehi, UT

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Search Marketing Specialist

Job Description:
One of Utah’s top employers is looking for a Search Marketing Specialist to manage all PPC/SEM activities. Not only will this Specialist be managing the different PPC channels for DigiCert, but they’ll also be engaged in the exciting process of strategizing, building and optimizing all things online advertising. They will own the primary responsibility for driving new strategies and working through those strategies to improve reach and efficiency of online pay-per-click advertising.


Manage pay per click efforts on Google AdWords, Bing, remarketing platforms and additional networks as identified – including evaluating campaign data and developing actionable insight.

Plan, build and interpret results from A/B and multivariate testing of offers, creative and promotional copy.

Strategize and carry through plans for optimization of accounts based on keyword research, ad copy testing, landing page performance and product positioning.

Use AdWords/Bing reports, Excel spreadsheets and Google Analytics to track and report on all paid advertising campaigns.

Take responsibility for expanding display network advertising campaigns, for the purpose of improving sales, generating new leads and strengthening lead nurturing efforts.

Manage relationships and stay up-to-date on upcoming features from Google, Microsoft and other PPC partners.

Other duties as assigned.

Required Qualifications:

3-5 years’ experience in AdWords, Bing and Google Analytics.

Bachelor’s in Marketing, Communications, Business, Computer Science, or other technical degrees.

Retargeting experience with AdWords and other networks.

Conversion and landing page optimization.

You are a self-starter with the ability to multi-task several projects in a fast-paced environment.

You are a perfectionist, driven to deliver your best while meeting strict deadlines.

Outstanding written communication skills.

Preferred Experience:

Google AdWords Certification.

Experience with bid management tools (Marin, Kenshoo, etc) a plus.

HTML knowledge a plus.

About DigiCert:

DigiCert is a leading provider of scalable security solutions for a connected world. The most innovative companies, including the Global 2000, choose DigiCert for its expertise in identity and encryption for web servers and Internet of Things devices. DigiCert supports SSL/TLS and other digital certificates for PKI deployments at any scale through its certificate lifecycle management platform, CertCentral®. The company has been recognized with dozens of awards for its enterprise-grade management platform, fast and knowledgeable customer support, and market-leading growth.

DigiCert also provides a fun, casual, and flexible environment that emphasizes employee success. For our efforts, we have been awarded the Utah Best of State, Utah 100, UV50, Utah’s Best Places to Work, Best Companies to Work For, and the Alfred P. Sloan Award for Business Excellence in Workplace Flexibility. To help our employees thrive at work, we provide a fully stocked break room, catered lunches, generous benefits packages, competitive wages, and fun family activities outside the office. Each day, our employees are empowered to share their talents to help shape a better and more secure digital future for our world. If this appeals to you, come join an outstanding business with equally exceptional growth and opportunity!

Some DigiCert Benefits:

Generous medical, dental, life, vision, and disability benefits

401(k) plan with employer match

Flexible spending plan

Educational assistance

Gym membership

Quarterly activities

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities, and protected veterans are strongly encouraged to apply.